Improving and enhancing the guest experience will lead to better reviews and revenue. This is how to make your guests happier with a digital guest journey.
Boost your reviews with a streamlined digital guest journey
Having a lot of positive reviews has become the Holy Grail for hotels, and there are plenty of good reasons why it is important to gain guest reviews for your hotel. Good reviews are pure revenue fuel. They make you stand out from the competition and will improve the overall profitability for the hotel in many ways. It’s about more than just reputation.
- It affects online visibility. If you want to show up on the top of a Google search you need lots of good content that is helpful, unique, interesting and constantly updated. A steady flow of guest reviews will affect ranking, give more exposure, and the visibility will have a positive effect on bookings and revenue.
- Reviews have an impact on booking decisions. Customers trust other customers. In the world of online booking and shopping, studies show that up to 70% of consumers’ purchasing decisions are influenced by the reviews left by others. When TripAdvisor asked its users about online reviews, 93% answered that they have an impact on their booking decisions. More than half wouldn’t even consider booking a hotel without reviews.
- Good reviews are the strongest unofficial quality indicator, and will lead to better occupancy and higher rates.
- Reviews are a great way to find out how you can improve. When guests tell you what they like and perhaps don’t like about your hotel you can constantly improve your services, offers, operations etc. based on their feedback. They are the most honest consultants you will ever work with.
In a reality where success relies on rating and reviews, how do you take control of your reputation and improve the guest experience? It’s actually easier than you think.
A better and more personalised guest experience with guest facing technology
The more a guest can interact with the hotel and its services, the more engaged the guest will become. If you can offer the guest a seamlessly connected guest journey with better and more personalised service, entertainment and targeted offers, it will create a positive experience that the guest will tell everyone about.