Category Archive

Digital transformation is an essential part of all business areas, including the hospitality industry. By integrating digital technology into the hotel industry, hotel owners have the opportunity to change business operations and increase value delivery to their customers.

Hotel guests expect to take advantage of digital technologies that improve their comfort, control, and experience. While transferring from old business processes to more modern ways and going through lots of trial and error might sometimes be frustrating, developing a digital transformation strategy is necessary to meet customer expectations and increase profitability. 

This blog post will discuss the four keys to hotel digital transformation to make the process easier and smoother. read more

Digital transformation has been trending in the past decade, yet not many people comprehend what it encompasses. For such a transformation in the hospitality and travel industry, it’s not enough to employ hotel management software or virtual hotel tools. While they are certainly beneficial, they are referred to as digitization. 

The impact of digital transformation on the hospitality business is tremendous. This blog post explains what digital transformation is, gives some examples of successful stories, and how to create a strategy and bring it to your hotel.

What is Digital Transformation?

Definition of digital transformation

Digital transformation begins and ends with customer relations and engagement. While digitization refers to replacing analog data with digital formats, digital transformation refers to rethinking how the organization uses human resources, processes and technology to achieve new business goals. Most of the time, this also involves introducing the end customer to more active consumer approaches. read more

Digital transformation has been a trending term in the hospitality industry. Although many are left with the impression that it simply involves employing digital technologies, the term refers to a much bigger picture. 

The process certainly involves digitization but also fundamental cultural and operational change, ready to meet any expectation and set new trends and standards with innovative ideas. 

Many hotel owners and managers face the difficulties of forming a digital transformation strategy for their business. Using property management systems is not enough anymore. Today’s blog post will focus on some hotel digital transformation ideas that you can implement in your transformation strategy, impress your customers and outdo your competitors. read more

IPTV has become crucially important to the overall guest experience in modern hotels, providing your guests with the entertainment they are looking for to compliment their stay. 

This is why it is important to get the perfect IPTV solution for your hotel. In this article we will be looking at the top 5 mistakes hotels make when looking for an IPTV solution.

1. Short Term Thinking

Many hotel groups turn to implementing short term solutions to fix temporary problems. This is not the correct way to approach a hotel IPTV solution. 

To enhance the guest experience it is crucial for the IPTV solution to integrate seamlessly with your hotel. A simple welcome menu is not enough, you need to wow your guests with a truly innovative and seamless IPTV offering. read more