The world is changing rapidly. We are being catapulted into the online future, and it’s creating new challenges and less time to deal with them. Even before the pandemic, managing all avenues where guests could leave reviews was a headache.
Not responding to a negative review comes across as careless. It also gives the impression that the problem persists. In contrast, a thoughtful response has the opposite effect; it can change the mind of an unhappy client and reduce the effect of the comment on future guests and gives piece of mind.
As a manager, you can either spend hours tracking and responding to reviews, or you can leverage reviews to your advantage, using new smart tools such as AI-driven review analytics such as ReviewMagic.AI, which can help organize and prioritize reviews across hundreds of online review sites, in any language, and present the most important and valuable action points.