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Hotels worldwide are going digital and using advanced technologies to ease operations, reduce staff workload and improve customer satisfaction. One of the most cost-effective technologies with many uses and benefits is the quick response (QR) code technology.

Hoteliers use QR codes to promote, upsell and increase customer engagement. One of the more popular applications of QR codes is hotel restaurant menus. They are interactive, and the best providers have advanced features allowing personalization and convenience.

What is a QR code menu?

Many restaurant owners have already turned to QR code menus to improve their restaurant operations and customer satisfaction. But what exactly are QR code menus? They are digital menus using quick response technology to access the food and beverage list.  read more

Quick response (QR) codes are barcodes that you can scan with your mobile device’s camera and access the information stored inside them instead of manually searching for it. They are not new to marketing campaigns, and marketing specialists typically use them to direct customers to visit a specific URL page, take action, or complete a task. 

QR codes are a practical way to increase guest engagement in the hotel business and boost brand awareness. They are cost-efficient and unchallenging to implement in your marketing strategy. 

You can seize the opportunity that unlimited use of mobile devices gives every business niche and effectively communicate with your guests. Today’s article will discuss the various ways to use QR codes to increase guest engagement in the hospitality industry. read more

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The hotel industry started digitizing its operations to improve guest satisfaction and management processes long ago, but the process accelerated in the past years. Today, many people own smart mobile devices and expect to perform various tasks through them, and hotels don’t fall behind on that trend. 

Mobile room keys are one of the fastest-growing hotel technology trends, and it’s no wonder why. They present multiple benefits for guests and hoteliers and gain a competitive advantage. This article discusses the relationship between mobile room keys and better hotel guest management.

What are mobile room keys and keyless entry?

Mobile room keys (or digital keys) are one of the latest technologies in the hospitality industry and a better alternative to the well-known plastic key cards. With a mobile key, hotel guests can open their guest room door by placing their mobile device near the door handle.  read more

The hospitality industry has been actively adopting new digital technologies in recent years, especially those utilizing mobile devices. According to research by PwC in 2019, 70% of interviewed millennials would prefer to book lodging that implements high-tech digital solutions such as mobile room keys, smart TVs or mobile payments. 

The same study states that hotels that implement new technologies report a 135% increase in online revenue. And these numbers are only growing since the Covid-19 pandemic.

Hotels worldwide started using mobile technology as a way to adapt and survive during the past two years. It helped them create hotel operations dealing with staff shortages and creating a safe environment for their guests. The trendy word for these past years was “contactless”, and so was the trend in hotel technologies. read more

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Although hotel processes started turning from analog to digital quite a while ago, this transformation became necessary during the Covid-19 worldwide pandemic. The hospitality and travel industry tried to reduce human physical interaction by maintaining social distancing, working remotely and implementing various digital technologies to replace face-to-face contact. 

With the current pandemic transition toward normalcy, the lockdown measures are weakening, the social life awakens, and travel comes back to life. Unfortunately, the Covid pandemic danger is not as far from us as we wish. 

Hotels inevitably bring many people together, require a certain amount of physical proximity and for guests and staff to touch surfaces such as front desks, pens, POS machines, keys and more. All of the above are potential concerns, and that’s why it’s essential to highlight the importance of mobile keys in the post covid era. read more