The modern guest expects smart digital solutions during their hotel stay. But any technology can turn an amazing experience into a nightmare if it’s not reliable. This is how you find a problem-free solution that works all the time!

This is how you deliver a digital guest experience that really works

Like the rest of the world, the hospitality industry is going through a period of unparalleled changes right now. The driving forces are of course recent trends and innovations in technology, entertainment, and how we connect to the services around us. Digital solutions are not only creating new possibilities – they are also shifting the power towards consumers. They have taken control over their journey as customers, and expect a seamless and flawless digital experience during their stay. Any hotel that doesn’t want to lag behind has to meet these expectations to attract and retain guests, get good reviews, drive ancillary revenue and guest satisfaction, and to be perfectly honest – be relevant enough to even be considered an option. Smart digital solutions isn’t something guests marvel at anymore – they are demanding them. read more

Technical solutions have become critical to attract guests. But what are the right solutions that will satisfy the guests and work in the long term? Here are the important things to consider when you’re creating a guest experience platform.

Building a guest experience platform that lasts

There’s always talk about what’s next in hotel service and guest experience. The driving force now is the digitalisation of the guest experience. With new technology comes new expectations, and to keep pace with guest demands, old-fashioned hospitality needs to go hand in hand with technical innovations. Hi-tech solutions in hotels have gone from bringing surprise and delight to becoming something that will be expected,  and is now critical to attracting and retaining hotel guests. It has become clear that anyone active in the hospitality industry needs to build a platform that connects guests to the hotel in a new seamless digital experience – from WiFi to Apps, TV-experience to voice-control and beyond. read more

Improving and enhancing the guest experience will lead to better reviews and revenue. This is how to make your guests happier with a digital guest journey.

Boost your reviews with a streamlined digital guest journey

Having a lot of positive reviews has become the Holy Grail for hotels, and there are plenty of good reasons why it is important to gain guest reviews for your hotel. Good reviews are pure revenue fuel. They make you stand out from the competition and will improve the overall profitability for the hotel in many ways. It’s about more than just reputation.

• It affects online visibility. If you want to show up on the top of a Google search you need lots of good content that is helpful, unique, interesting and constantly updated. A steady flow of guest reviews will affect ranking, give more exposure, and the visibility will have a positive effect on bookings and revenue.

• Reviews have an impact on booking decisions. Customers trust other customers. In the world of online booking and shopping, studies show that up to 70% of consumers’ purchasing decisions are influenced by the reviews left by others. When TripAdvisor asked its users about online reviews, 93% answered that they have an impact on their booking decisions. More than half wouldn’t even consider booking a hotel without reviews.

• Good reviews are the strongest unofficial quality indicator, and will lead to better occupancy and higher rates.

• Reviews are a great way to find out how you can improve. When guests tell you what they like and perhaps don’t like about your hotel you can constantly improve your services, offers, operations etc. based on their feedback. They are the most honest consultants you will ever work with.

In a reality where success relies on rating and reviews, how do you take control of your reputation and improve the guest experience? It’s actually easier than you think.

A better and more personalised guest experience with guest facing technology

The more a guest can interact with the hotel and its services, the more engaged the guest will become. If you can offer the guest a seamlessly connected guest journey with better and more personalised service, entertainment and targeted offers, it will create a positive experience that the guest will tell everyone about. read more