Are you a hotel group looking to purchase a hotel app to transform your guest experience? Here are 5 of the top mistakes you need to avoid when choosing a hotel app for your hotel group.
2. Purchasing An App Project From An Inexperienced Developer
When designing the perfect hotel app it is crucial for the developer to not only be proficient in developing apps, but also knowledgeable about hotels, their experiences and all of the related integrations.
Many hotel groups make the common mistake of beginning an app project from an app developer who has no experience in making hotel apps. This almost always leads to the development of an inefficient app that overlooks key integration and functionality elements.
2. Developing An App Without Proper Integrations
What makes a hotel app so beneficial to the overall hotel experience is the integrations and features that it provides. Without key integrations like mobile check in, mobile key, GRMS, F&B, check out and much more, the hotel app will be useless.
A useless hotel app won’t be downloaded by guests and may even detract from the overall experience. Don’t make this mistake when choosing a hotel app for your hotel group.
3. Thinking Short Term For The App
Many hotel groups make the mistake of thinking short term for their hotel app. Once it is live and operational, they may leave it to deteriorate over time. The truth is, the real work starts once the app is live and in place.
From this point on you can begin to respond to data informing you of how your guests are enjoying their experience in the hotel. Providing a quality hotel app experience is a forever journey and not a short term project.
4. Forgetting About The Data
One of the most powerful tools a great quality hotel app can provide you with is data. This is where many hotel groups go wrong when looking to purchase a hotel app. Purchasing a hotel app without data tracking analytics features will leave you flying blind when trying to assess your guest experience.
Placing data tracking and analytics within the hotel app enables you to see a complete picture of your guests’ experience, providing you with the data you need to make changes where necessary.
5. Choosing An App That Doesn’t Fit Your Ecosystem
Our final common mistake made by hotel groups looking for the right hotel app is all about the fit. Put simply, many hotel groups proceed with a hotel app solution that doesn’t fit their current ecosystem, systems and partners.
This puts them into a corner before the app is even launched, preventing them from pursuing growth opportunities in the future. A hotel app cannot succeed by itself. Instead, it must fit into your current systems and processes harmoniously.
Want To Avoid These Mistakes? We Have The Solution
Don’t fall into the same mistakes as other unlucky hotel groups, make the right choice for your hotel app with Innspire. Explore our website to learn more about how we can create a streamlined digital guest experience with a high-quality hotel app.