21 March 2026 · 1 min read
What general managers actually ask us
When we sit down with general managers at independent hotels, the conversation almost never opens with technology. It opens with staff turnover.
- General managers
- Independent hotels
- Service

Rachel Hoyle

On the Geography of a Good Stay
When we sit down with general managers at independent hotels, the conversation almost never opens with technology. It opens with staff turnover. With how to hold service standards together on a quiet Sunday in November.
With why the TripAdvisor score slipped by a tenth of a point last week, and what to do about it before it slips by another. Our job is to translate those questions into something the platform can quietly help with, not to convince anyone that the platform is the question.
Three questions, again and again
How do I keep the team consistent across shifts? How do I get more out of the front desk without adding heads? How do I make a return guest feel known? These are the questions worth designing for. The rest is implementation detail.
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